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NIVEA / Beyond Skincare - creation of a digital global campaign
This project aims to find digital campaign ideas for the NIVEA brand which
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reconfirm NIVEA’s values and enforce a positive brand image – especially in the younger target groups (<35),
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drive consumer buzz through high reach and emotional engagement,
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open opportunities for further consumer interaction and relationship,
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go global: whether it is a global initiative from the start or the idea is grown locally and then shared globally.
Nivea is the world's n°1 skincare brand with more than 100 years of experience.
Committed to the best skincare and protction for everyone, regardless of age, skin tipe and skitone, Nivea provides the right products for every member of the family.
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