NIVEA / Beyond Skincare - creation of a digital global campaign
This project aims to find digital campaign ideas for the NIVEA brand which
reconfirm NIVEA’s values and enforce a positive brand image – especially in the younger target groups (<35),
drive consumer buzz through high reach and emotional engagement,
open opportunities for further consumer interaction and relationship,
go global: whether it is a global initiative from the start or the idea is grown locally and then shared globally.